I believe The Arts will be critical for humankind in the future.
Forecasting and recommendations
Identification of patterns, analysis
Segmentation by various methods
What I do
I make The Arts easier to understand and embrace
Hi I am Ian Mac, an Englishman excited about the future of the Arts and founder of Ian Mac: The Arts Edge on YouTube. After 35 years in tech strategy but with a parallel career in Fine Art and Antiques, I realized that most people struggle with the basics of the Arts.
With degrees in Literature with Art History and over two decades as a buyer, collector and dealer, I set about establishing a process of fast learning of the Arts essentials, including, Shakespeare, Opera, Ballet, Operetta, Musical Theater, Fine Art and Antiques as well as arts and crafts and everything else that falls into the catch-all Arts genre.
With over 230 YouTube videos uploaded in just a few months of starting, I already have established and international audience that is growing by the day.
my Mission
To make The Arts accessible to all
Individual approach
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Integrated analytics
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Step by step work
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How I work
The key to Arts success
01
Formulation of the problem
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02
Assessment of the current state
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03
Business plan creation
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04
Strategy implementation
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Testimonials
What you lovely people say..
Lilianna Bocouse
Head of Marketing
Deco provides us with the detailed and accurate data we need to make strategic decisions. All tools are constantly being improved and contain a lot of useful and interesting information. Thanks to Deco, we can constantly analyze our big data quickly and efficiently.”
Where
I am located in London, United Kingdom
Work with me
My Arts-focused services
Market shares analysis
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Marketing and branding
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Strategy development
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Email marketing
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Working on communication
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Business copywriting
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